Tidesquare's 'Tourvis Select' Wins 2026 Virtuoso 'Best Agency Culture Award'

• Attended the world's largest luxury travel event, the '2026 Virtuoso Travel Week'... more than 4,800 attendees from 105 countries
• Tourvis Select wins the 'Best Agency Culture Award,' a first for the North & Southeast Asia region
• Invited as the only Korean company to speak at the 'Travel Tech Summit'... unveiled its AI innovation case in front of more than 700 people

[Photo caption]: At the 2026 Virtuoso Travel Week gala awards held in Las Vegas on August 13, Tourvis Select became the first agency in the North & Southeast Asia region to win the 'Best Agency Culture Award.'

Tourvis Select, the luxury hotel platform operated by travel tech company Tidesquare, won the 'Best Agency Culture Award' at the '2026 Virtuoso Travel Week,' hosted by Virtuoso, the world's leading luxury travel network, becoming the first agency in the North & Southeast Asia region to do so. Tidesquare was also invited as the only Korean company to speak at the event's flagship program, the 'Travel Tech Summit,' where it presented its AI-driven work innovation case.

The '2026 Virtuoso Travel Week,' held in Las Vegas from August 8 to 14, brought together more than 4,800 luxury travel industry professionals and experts from 105 countries. Throughout the event, one-on-one business meetings, regional conferences, marketing programs, the Travel Tech Summit, and the gala awards took place, sharing major trends and visions for the global luxury travel industry.

Tourvis Select Wins the 'Best Agency Culture Award,' a First for the North & Southeast Asia Region

At the 2026 Virtuoso Travel Week gala awards held in Las Vegas on August 13, Tourvis Select became the first winner of the 'Best Agency Culture Award' in the North & Southeast Asia region.

The 'Best Agency Culture Award' highlights the importance of organizational culture in driving business success, attracting top talent, and fostering employee engagement and satisfaction. It specifically honors travel agencies that prioritize employee well-being and build inclusive cultures, recognizing just one agency per region.

With this win, Tourvis Select becomes the first-ever recipient of the 'Best Agency Culture Award' that Virtuoso selects for the North & Southeast Asia region. Being the first winner in the region, at an awards program hosted by Virtuoso, a global luxury travel network, is expected to further strengthen Tourvis Select's standing in the global luxury travel market.

Min Yoon, CEO of Tidesquare, said, "We are delighted that Tourvis Select has received such a meaningful award from Virtuoso, a global luxury travel network." He added, "Building on this recognition, we will continue to strengthen our global partnerships and work to establish Tourvis Select as an even more trusted luxury travel brand for our members here in Korea."

Invited as the Only Korean Company to Speak at the 'Travel Tech Summit'... Unveils 'AI First, Human Final' Case

[Photo caption]: Tidesquare was invited as the only Korean company to speak at the 'Travel Tech Summit,' where it introduced its AI-driven work innovation case under the principle of "AI First, Human Final" (AI acts first, humans make the final call).

Tidesquare, which operates Tourvis Select, was invited as the only Korean company to speak at the 'Virtuoso Travel Tech Summit' held on August 9, where it introduced its AI-driven work innovation case to more than 700 travel industry professionals and experts.

Tidesquare presented its real-world case of applying AI to its operations during the main session, 'Case Studies, Startups & Big Ideas.'

Sunny Chang, Director of Global Business Development, who gave the presentation, introduced a case in which, under the principle of "AI First, Human Final," Tidesquare automated simple, repetitive tasks with AI to free up more than 200 hours of work per team each month. Rather than stopping at efficiency, that freed-up time is being reinvested into work that requires human expertise, judgment, and empathy, such as customer consultation, partner support, and personalized concierge service.

Tidesquare plans to keep expanding its travel-specific applications of AI, refining it so AI allows people to focus more on travel expertise and on relationships with customers and partners, and combining accumulated travel data with AI technology to deliver personalized travel experiences that account for context like a traveler's purpose, schedule, and companions.

Sunny Chang, Director of Global Business Development, said, "It was very meaningful to be able to introduce Tidesquare's AI innovation case directly to the global industry through this Virtuoso Travel Tech Summit." She added, "AI isn't a technology that replaces people, it's a technology that helps people focus on higher-value work and connect more deeply with customers and partners." She continued, "We will keep combining a deep understanding of the travel industry with technological innovation to deliver a better travel experience for our customers, and to continue strengthening our competitiveness in the global luxury travel market."

About Tourvis Select (https://luxury-select.co.kr): Officially launched in July 2024, Tourvis Select is a luxury hotel booking service with distinctive partnerships and exclusive benefits. As an official agent for Virtuoso, the world's largest luxury and boutique hotel network, as well as global luxury hotel chains including Hyatt Privé, IHG Destined, and Shangri-La's The Luxury Circle, it offers tailored service through hotel-specific programs and dedicated concierge consultation.

About Tidesquare (www.tidesquare.com): Tidesquare is a travel tech company delivering differentiated travel services built on specialized technology and data-driven capabilities. It operates the premium travel brand 'PRIVIA Travel,' the online travel platform 'Tourvis,' and the luxury hotel booking platform 'Tourvis Select,' and, through its global partnerships, is driving innovation in flight and hotel booking systems worldwide while continuing to expand its global network.